Loyola University Chicago
Student Union Market Study and Financial Analysis
In 1995, Brailsford & Dunlavey was retained by Loyola University Chicago to perform market and financial analysis in support of the development of a comprehensive program and financing plan for the renovation and expansion of Centennial Student Union and Halas Sports Center. Loyola undertook this project in order to not only enhance the quality and quantity of services offered to current students, but also to expand its applicant recruiting base to a broader national market.
B&D
completed a detailed market analysis including
interviews with potential user groups,
demographic analyses, focus groups, telephone
surveys of competitive institutions and other
institutions with "model" facilities, telephone
interviews with local brokers to assess the
local retail market, and the distribution and
analysis of a written survey to assess student
demand for services and sensitivity to various
fee levels. Then an outline program was
developed which responded to the market demand
for various services and activity spaces.
B&D also completed a detailed financial
analysis that developed the University's debt
capacity for the proposed program and
reconciled the outline program with the
projected debt capacity, along with site
analysis diagrams testing the program on
various potential sites. The financial model
was tested under a range of interest rates,
enrollments, student fees, and financial
structuring options.