Allentown, PA
Stadium Feasibility Study
In 1999,
the City of Allentown, Pennsylvania was
interested in developing a minor league soccer
stadium. Considering whether to convert an
existing high school field into a dual-use
facility that would include a minor league
component, the City hired Brailsford &
Dunlavey to conduct a detailed market analysis
to test the feasibility of the proposed
project.
B&D's market analysis included
research into whether the City could attract a
minor league team to the area, thus cementing
the need for a sufficient soccer stadium to
play in. B&D researched methods for
adequately funding such a venture, spoke
extensively with promoters, and analyzed the
feasibility of augmenting stadium activity with
secondary competitions, such as for lacrosse.
When requested by the City, B&D also tested
support for attending high school band
competitions.