George Mason University
Student Union Market Analysis and Financial Analysis
In 1995,
George Mason University engaged Brailsford
& Dunlavey, in association with the
architectural firm Leo A. Daly, to perform
market and financial analysis in support of the
renovations of Student Union Building I and II,
which faced decreased utilization since the
opening of Johnson Learning Center — an
academic building with several student center
components, including a new food court
B&D was responsible for analyzing the demand for other retail services on the campus to determine whether there were any unmet student needs. B&D conducted a written survey and focus groups with students, faculty, and staff. Other responsibilities included an analysis of existing conditions, a retail analysis of the existing community, concept development, interviews with potential user groups, a review of University demographics, and financial analysis.