Loyola University Medical Center
Wellness & Fitness Business Plan, Strategic Plan
In the
fall of 1995, the Loyola University Medical
Center identified the need to improve and
expand its existing wellness and fitness
facilities serving staff, faculty, and
students. Brailsford & Dunlavey was
retained to evaluate the Medical Center's
demand for wellness and fitness activities, to
develop a building concept which met these
needs, and to develop financial and strategic
plans to address the Medical Center's
development and operation of the new
facility.
B&D's scope of work included a market analysis of employee and student demand; an analysis of financial support for wellness and fitness space; the development of an outline program for proposed new construction; design review; and the creation of a financial model which balanced total project costs, the required membership fees, and additional sources of revenue.
B&D
also was responsible for devising the "Business
and Strategic Plan," which included a marketing
strategy, financial analysis, survey
demographic comparison, and risk mitigation
plan. This comprehensive document was used as
a guide for the Medical Center's implementation
of the plan for its new Health and Fitness
Center. The building opened in 1998 and has
performed very consistently with the operating
revenue and expense parameters established in
B&D's business plan.